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Journal Detail

Journal Title
Birth of the International Muslim Public Relations Practitioners Association (IMPRPA) – A Boost for Muslim Global Practitioners
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This article discusses the events and reasons in realizing the “International Muslim Public Relations Practitioners Association” or “IMPRPA”. It also discusses the discussion occurring during the inaugural IMPRPA Congress in Kuala Lumpur. It includes the discussion regarding the many misconceptions about Islam, not only among non-Muslims but even within the believers and what efforts can be undertaken to correct it. The writer also suggests ways to make the IAMCR relevant to all. Relevant concepts in making public relations relevant and Islamic like shura, public consultations and many more are also discussed. This paper is based on personal experience and interviews with relevant personalities and organisations. It also includes literature reviews.

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Author Name
DATO'. Mohd Hamdan Adnan