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Journal Title
Audience Interpretation on Korean TV Drama Series in Jakarta
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Abstract
Numerous Korean cultural products (K-Pop), comprising of television dramas, movies, and songs, gained wide fame from the East to the Southeast Asian region at the end of the 1990s. Furthermore, the Asian economic crisis in the 1990s has been affecting the behaviour of Asian buyers particularly regarding their selection of Korean cultural products including Korean drama series. In Indonesia, Korean drama series gained a promising reception from countless generations of fans. This snowballing number of Korean dramas flourished on various television stations in Indonesia. This study is constructed on the reception analysis’s framework, specifically portraying audience as an active media text interpreter. This analysis explains a broader conception of what audiences might act with texts, in order to allow the ritual uses of communications among the transmission of media contents from producers to audiences. This study applied qualitative approach through textual analysis and focused group discussion. The findings discovered that social values of materialism, patriarch, and class differences existed in the series, for instance, Princess Hours and Secret Garden. The leading male characters are portrayed as proud and selfish, resembling the typical characteristics of the soap opera genre Most Korean dramas will finish in a constructive way, where the protagonists eventually change and adapt positive values. Respondents who were involved in this research watched Princess Hours and Secret Garden for the diversified ways of connecting to audiences’ emotions by portraying attractive protagonists, compelling theme songs, and dramatic storylines.
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Author Name
. Rizki Briandana
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